The Urban Fantasy Land blog is running a reader's choice award. If you read any of the books/authors in this genre, you should go on over and vote.
I'll be honest and admit that I haven't read most of the one they list, such as Kelley Armstrong or Jim Butcher. However, some of them I do intend to read in the future. Besides, the way the voting is set up, you only have to vote in the categories where you've read something. In my case, that was the two categories in which they had a book by Laurell K. Hamilton.
Running down their list is also a good way to add to your 'I'd like to read this' list.